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A Starter Course For Luxury Watch Brands For The Uninitiated

The number of luxury watch brands may have seen a decline in the past few years or so, but curiously, the industry still racks up billions of income annually. Luxury watches have a special place in the watch world – they’re the pinnacle of hand-crafted movements, the best horology can offer at that point in time, and outfitted with top of the line materials.

Any watch connoisseur will tell you that a mechanical movement watch is the peak of watchmaking, and it will be for a long time. A watch without batteries, a self-winding movement, and a power reserve to top it all of – a finely crafted timepiece like this will cost you a pretty penny because the technology alone takes years to work on by hand.

So if you’re a budding watch collector, it’s only fitting to know firsthand the top brands that dominate and move the industry. These are the companies that are on top of their game, with a heritage that’s worthy of a museum, and collections of watches even millionaires wouldn’t be able to afford. 

This article compiled four of the top luxury watch brands in the world at the moment. These brands have proven time and again that the market for luxury watches won’t just die down. Wealthy people will always want something exclusive to them, and therein lies the attraction to these exorbitantly-priced timepieces. 


Maybe the most popular of them all, Rolex has been the top of the luxury watch game for quite some time now. With a robust marketing strategy that encompasses all media, Rolex not just makes quality luxury watches, they’re the definition of it. The brand’s iconic oyster steel innovation, it paved the way for the eventual success of the company.

Luxury Watch Brands

The Rolex Daytona is consistently ranked as one of the most beautiful and technologically-capable watches today, alongside entries from Omega and Audemars Piguet. Since its conception, Rolex has constantly improved on its British-origin aesthetics and is still prevalent on most of its watches up until today.

Audemars Piguet

One of the more secretive as a company, Audemars Piguet is the brainchild of Jules-Louis Audemars and Edward Auguste Piguet which started in late 1876. What most people don’t know but connoisseurs are privy of is that top jewelry watch manufacturers Tiffany and Co and Bulgari uses the in-house movements of this company in their watches.

As a brand, Audemars Piguet is all about craftsmanship and avant-garde design. Credited for the world’s first sports luxury watch, the brand is consistently looking at unconventional materials and marrying them with traditional Swiss watchmaking techniques. When you have an Audemars Piguet, the right people will know. 


Omega has been a stalwart watch brand for centuries now. Popular for their award-winning accuracy, the brand is Olympic’s official timekeeper since the dawn of the modern games, and it continues to do so up until today. The only watch brand that’s NASA-flight certified, it’s a popular choice for its classic great looks and consistent top service.

The caliber movement that the company manufactures in-house is constantly top-rated, to the point that one of its movement is awarded a specific classification because of it being in a class of its own, literally. Choose Omega if you want your watch to have great Patek Philippe complications, while still delivering top of the line accuracy in timekeeping

Patek Philippe

Possibly one of the most masculine when it comes to aesthetics and design out of the brands in this list, Patek Philippe values the uniqueness of their movements and the hard work behind it. One of the oldest luxury watch brands as well, it’s the watch choice for most royalties, with streamlined classic looks intertwined with signature Patek Philippe style.

Founded in 1839, the brand started as a lowly watch shop but shortly became the favorite of the old rich in Europe. In 1869, the company created the first Swiss wristwatch, a favor and a gift for the Countess Koscowics of Hungary. This started a revolution in the watch industry, and Patek Philippe was at the forefront of it.


Luxury Watch Brands

When buying a luxury watch for the first time, it’s imperative that you do your research. Purchase of that magnitude should be taken seriously, and you need to exhaust everything you have in hand to know what is and whats isn’t the tea to support your decision. But don’t forget to enjoy the process as well, as getting a luxury watch should be a celebration!

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